bride and groom on their wedding day

Hi! I'm Nicole

I am a retired pro runner living in the mountains of Boone, North Carolina with my husband and our two (spoiled!) cats.

A little about me! I ran cross country and track all through high school and eventually ran for The University of Georgia (Go Dawgs!), Reebok, and On. I originally started Sincerely By Nicole out of my love for inspirational quotes and how I could apply them to training and racing. I started making digital prints with running inspired quotes and decided to open an Etsy shop. Designing motivational quotes based on what I thought that phrase would look like was a cathartic way to help me motivate myself and others!

I had a career ending injury in March 2020 and shifted my shop over to included event stationery. This was right when COVID hit, and I wanted to create beautiful and affordable templates so that people could still make their events special - even if they were virtual!

I really love what I do and I love being a little tiny part of life celebrations. I love that I get to talk to people from all over the world and all walks of life.

If you have any questions for me please don't hesitate to message me any time :)

my favorite things

two black cats lounging together on a living room floor


These two are absolutely the sweetest. We adopted Pepe, the fluffy one, in 2020 when we learned that someone we knew was moving out of town and couldn't take their cat with them. In 2019, we decided he needed a brother, so we adopted Davie from an animal shelter in Charlotte, NC. Our lives have changed for the better ever since! 

husband and wife at the cliffs of moher


My husband and I were married in October 2022, and I'm still getting used to calling him "my husband!" We met in 2014 at a race in Atlanta, GA, where we were both running professionally at the time. While I've since retired, he's still going strong. It's been a lot of fun traveling to races to support him—especially now that I don't have to worry about racing myself and can explore new places!

light pink sarah bernhardt peony almost in full bloom


In an alternate universe, I own a flower farm with endless fields of blooms. For now, I content myself with filling our garden beds with florals like daisies, catmint, and daffodils. I usually opt for deer-friendly flowers, but it seems that when the deer are hungry enough, they'll eat just about anything—a North Carolina problem, I suppose! My pride and joy are my three Sarah Bernhardt peony bushes.


Sincerely By Nicole initially launched as a digital print shop, primarily selling decorative prints and motivational quotes.


Sincerely By Nicole rebranded to focus on event-oriented stationey.


Editable templates, instant downloads, and event stationery sold


Years as a designer. This has given me the chance to grow and has helped me better understand my own personal style—as well as what works and what doesn't.

a little more of what I do

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